Building business bridges between New Zealand and China

     Anne Cao

Red Bridge Consulting is a consulting agent specialsing in the Chinese market. We provide an advisory service to assist New Zealand companies and organizations to develop new business relationships with China.

China is now New Zealand's second largest trading partner, and this is set to escalate with the New Zealand-China Free Trade Agreement. The relationship between the two countries has become very strong, and awareness of New Zealand is increasing amongst the Chinese populace, as witnessed by the success of the New Zealand Pavilion at the Shanghai World Expo. There are many opportunities for New Zealand businesses in China. But where do you start?

Red Bridge Consulting can help you with the myriad of challenges facing a Chinese venture and assist companies with various aspects to moving into the Chinese market:


■ Project management
■ Consulting on exporting to China
■ Marketing research/market entry
■ Developing a China strategy
■ Finding potential partners/sourcing
■ Communication and issues management
■ Public relations in China
■ Coaching and training
■ Marketing agent


Recent projects


■ Assisting a New Zealand company to communicate with Chinese government officials and investors, to assist them to achieve their business goals.
■ Facilitating market research and develop a strategy for a local manufacturing company into retail markets in China.
■ Making a business trip to China for a local company, negotiating and resourcing manufacturers in the jewellery and clothing industries, and assisting the company to set up a Trade Show to promote and sell the products in the New Zealand market.
■ Having successfully assisted New Zealand companies to research and solve communication issues, and understand the Chinese business culture.

Anne Cao is a Chinese New Zealander, bilingual in both Mandarin and English, with business experience in both New Zealand and China. Previously she worked in Beijing, for 10 years, in several challenging positions, most notably as a journalist for a large newsgroup, and as a sales, marketing and a project manager for a publicly listed Chinese high technology company. She has had a significant involvement with sport as a participant and as a coach. As a 15 year old she played professional basketball in Beijing, and later represented Southland in national basketball tournaments, and coached young people at school in Auckland.

She graduated as a top student with a Masters Degree in International Business at Massey University. Her ambition is to build bridges between China and New Zealand businesses. where she can use her language skills, and extensive business knowledge, to assist New Zealand companies to develop new business in China.

She has been an active member of several community groups, which has helped foster her relationship with New Zealanders, and the Chinese community. In her early days in Invercargill.

she became involved in voluntary community work, and was an active member of the Chinese Association. She taught language classes, coached basketball, and was a member of the Southland Multicultural Council and also held the position of Vice-President of Public Relations at Glenfield Toastmasters. She has continued this involvement in Auckland where I am a member of the New Zealand Federation of Multicultural Councils. She is also a Committee member of Massey University's Auckland Alumni Chapter.

She has been an active member of several community groups, which has helped foster her relationship with New Zealanders, and the Chinese community.


■ Active member of the Chinese Association 
■ Taught language classes, coached basketball 
■ A member of the Southland Multicultural Council 
■ Vice-President of Public Relations at Toastmasters 
■ A Committee member of Massey University's Auckland Alumni Chapter 
■ A committee member of the New Zealand Federation of Multicultural Councils